Lisa Occhino Gives Music Biz Advice on the Symphonic Distribution Blog
How did you get started in the music and entertainment industry?
I developed a passion for music at a very young age. My mom loves to remind me of how I used to plunk out melodies of TV show theme songs by ear on my toy keyboard as a toddler, which prompted her to put me in piano lessons at age six. I started writing my first songs a few years later, and really started taking it seriously in middle school and high school. Having grown up in an entrepreneurial family (both of my parents have owned an advertising agency together for 30+ years, and still going strong!), I developed an interest in the business and marketing side of things as well.
I got into Berklee College of Music on a songwriting scholarship and majored in music business with a focus on entrepreneurship. I was involved in many different clubs and activities at Berklee, but looking back, a big piece of the puzzle for how my career unfolded was serving as editor-in-chief of the college’s online newspaper, The Berklee Groove, for two and a half years. Between that student employment job, three music business internships in New York City, and launching a music tech startup called SongwriterLink by the time I graduated, it put me in a great position to be offered my current position as the managing editor at Sonicbids, where I handle all things editorial and content marketing strategy.
My ultimate goal has always been to intertwine my passion for both the creative and business sides of the music industry in my life, because I don’t think I would be happy with just one or the other.